Cookie Policy

Last updated: 02.03.2026

Miele New Zealand Limited (“Miele”) uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

You have the right to withdraw your consent at any time in the cookie settings in our "Privacy Preference Centre".

1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

  • Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
  • Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means that they are used to:

  • Identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
  • Help us remember products that you have added to your shopping cart or notepad.
  • Show you the quantity of products you have added to your shopping cart or notepad on the website.
  • Remind us of your chosen language during the session, so that you can navigate our pages more easily.
  • Analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
  • We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalised online advertisements.


Please note that Miele needs you to express your preferences regarding the use of cookies, on its own interface, but by changing the cookie settings of your Internet browser, you can also deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

Please note, however, that if you deactivate cookies, you may no longer be able to use all the functions of the website. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

  • View cookies,
  • Allow cookies,
  • Disable all or certain cookies,
  • Disable all cookies when closing the browser,
  • Blocking cookies,
  • Notify when a cookie is to be set,
  • Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, which we explain in detail in this cookie policy.


2. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin (“Google”). Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any of its own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier. It might be possible that your data will be processed outside the territory of the European Union. In order to ensure an appropriate level of data protection, Google and we have agreed on the standard contractual clauses published by the European Commission. The legal basis for the use of the Google Tag Manager and related data processing activities is our legitimate interest, Art. 6 (1) (f) GDPR. That legitimate interest is the assistance Google Tag Manager provides us in implementing and managing our use of cookies and tracking tags.


3. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is legitimate interests Article 6(1) (f) GDPR. The legitimate interest is that this processing is required for navigation of the websites and for the use of their functions. The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.


3.1 Interershop Commerce Platform

On our website we use various cookies for essential purposes that are provided and/or used by Intershop Communications AG, Steinweg 10, 07743 Jena, Germany (“Intershop”). We use a series of necessary cookies, which are provided and / or used by Intershop and which are necessary for the proper functioning of the website. Intershop provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the Intershop can be found here.


3.2 OneTrust LLC

On our website, we use a Consent Management Platform provided by OneTrust LLC, Building 600, 1200 Abernathy Road Northeast, Atlanta, Georgia, 30328, USA (“OneTrust”). OneTrust is a cookie consent solution that enables Miele to operationalize cookie compliance for different legal frameworks around the world. OneTrust enables us to generate cookie banners, to store your consent settings, as well as inform you of the use of various cookies on the website. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.


3.3 Neocom.ai – Buyers Guide

On our website, we use the Guided-Selling-service, a so-called Buyers Guide, provided by our service provider, Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany („Neocom“). In order to provide you with our Guided-Selling-service, we must use a technology named “Session storage” in order to group multiple uses of the Guided-Selling-service in one browser session. Without such technology, the Guided-Selling-service is not useable. This technology will only be used if you actively request to use the Guided-Selling-service. Please find more detailed information about Neocom and data processing activities related to the use of the Guided-Selling-service in our privacy notice.

3.4 Go Instore – SYM-SYS Ltd.

Auf unserer Website nutzen wir die Dienste von Go Instore, bereitgestellt von Sym-Sys Ltd (t/a Go Instore), 1 Phipp St., London, EC2A 4PS, Vereinigtes Königreich. Sym-Sys Ltd. verwendet Cookies und ähnliche Technologien wie „Session Storage” und „Local Storage”, um die Dienste bereitzustellen. Ohne diese Technologien ist der Go Instore-Dienst nicht nutzbar. Diese Technologien werden nur verwendet, wenn Sie die Nutzung des Go Instore-Dienstes aktiv anfordern. Weitere Informationen zu Sym-Sys Ltd und dem Go Instore-Dienst finden Sie unter www.goinstore.com.

3.5 Appointedd

On our website we use the services of Saloca Ltd. (dba Appointedd), whose registered address is Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH42HS, to allow you to schedule appointments at our Miele Experience Center. The service only uses tracking technologies (including cookies, local storage, and session storage) after you actively request to use the service by clicking the appointment button or engaging with the Appointedd widget. These technologies are required to enable core functionality, ensure secure session continuity, and support the technical performance of the service (e.g., through the use of tools such as Sentry).

Additionally, if you have consented to the use of analytics cookies, we may analyze how you interact with the Appointedd service to monitor and improve service quality.

You can manage or withdraw your cookie preferences at any time via our Preference Center at the top of this Policy.

3.6 Adyen N.V.

On our website, we use the services by Adyen N.V., Simon Carmiggeltstraat 6-50, 1011 DJ, Amsterdam, the Netherlands (“Adyen”). Adyen is a payment service provider and uses tracking technologies (including cookies, local storage, and session storage) which are strictly required to secure the transaction environment and prevent automated fraud. Without such technologies, online end-to-end payment could not be offered. For more information on Adyen, please visit https://www.adyen.com/policies-and-disclaimer/privacy-policy.

3.7 Live Chat and Messaging

We offer a live chat and messaging service to provide self-service support and enable you to communicate directly with our customer service team. This service is provided through Genesys Cloud , a customer engagement platform operated on our behalf by Genesys Cloud Services, Inc.
When you use our chat service, we may collect and process personal information that you voluntarily provide, including your name, email address, contact details and the content of your messages. Depending on your interaction with the service, we may also collect technical information such as your IP address, browser type, operating system, device information, language settings and session identifiers in order to establish, maintain, secure and improve the chat service.
To enable the functionality of the chat service, we use cookies and similar browser technologies, including local browser storage where appropriate. These technologies are used to maintain your chat session, remember your preferences, support the functionality of the messaging service and help protect the security and integrity of the platform. Where cookies or similar technologies are not strictly necessary for the operation of the service, they will only be used in accordance with your cookie preferences and applicable privacy laws.
Personal information collected through the chat service is processed by Miele as the data controller and by Genesys as our contracted service provider acting on our behalf. We have implemented appropriate contractual and technical safeguards to ensure that your personal information is processed securely and in accordance with applicable privacy and data protection laws. Where personal information is transferred to or processed in countries outside Australia or New Zealand, such transfers are subject to appropriate safeguards and contractual protections.
For further information about how Miele collects, uses, stores and protects your personal information, including details of our service providers and international data transfers, please refer to our Privacy Policy.
Additional information about the technologies used by our service provider can be found in the Genesys Privacy Policy and the Genesys Cookie Policy :
https://www.genesys.com/company/legal-docs/privacy-policy https://www.genesys.com/company/legal-docs/cookie-policy 

 

4. Analytics cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:

- Frequency of page visits

- Search Keywords

- Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of data is consent under Article 6(1) (a) GDPR. You have the right to withdraw your consent at any time in the cookie settings in our "Privacy Preference Centre".

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

The analysis cookies we use include:


4.1 Google

On our website we use various cookies for analysis purposes that are provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/. The details table below contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

4.1.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.


4.2 OneTrust LLC

On our website we collect anonymized Opt In vs Opt Out rates through the Consent Management Platform OneTrust. We collect this information based on legitimate interest Article 6(1) (f) GDPR, as it allows us to measure consent rates and improve the user experience. In the event you agree to the use of analytics cookies, we will collect data about your interaction with OneTrust generated consent banner. OneTrust allows us to perform aggregate analytics, including information about Browser Type, Country and Platform of our users(Desktop/Mobile/Tablet). The data collected does not allow for identification of a natural person. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.


4.3 Bazaarvoice

Bazaarvoice is a tool provided by Bazaarvoice, Inc. 10901 Stonelake Blvd., Austin, Texas 78759, USA, that provides you the ability to submit reviews and ratings of our products and services as well as other user generated content via email communication (once you have submitted your email address) after purchasing on the Miele on-line shop. In the context of the use of the Bazaarvoice services, we use certain cookies that help us to improve the user experience, optimize services and to collect diagnostic information.  More information could be found here. You can change or preferences and reject your consent at every time by using the preference center on the top of this cookie notice or directly on the Bazaarvoice website.

4.4 Go Instore – SYM-SYS Ltd. – Verkaufszuweisung

Wenn Sie der Verwendung von Analyse-Cookies zustimmen, verwenden wir die Daten Ihrer Interaktion mit unseren Go Instore-Diensten und Ihrer entsprechenden Nutzung unseres Webshops für Zwecke der Verkaufszuweisung. Die Daten werden anonymisiert und ermöglichen keine Rückverfolgung zu einem bestimmten Nutzer. Weitere Informationen zu Sym-Sys Ltd und dem Go Instore-Dienst finden Sie unter www.goinstore.com.

4.5 Spark Foundry Limited

For analytical purposes, we use our sub-processor Spark Foundry Limited, a company incorporated in England and Wales whose registered office is at 1st Floor 2 Television Centre, 101 Wood Lane, London, England and Wales, United Kingdom, W12 7FR. Spark is an instruction bound sub-processor in the sense of Art. 28 GDPR.

4.6 Evaluation and Enrichment of Analytical Data

With your consent, analytical data collected through cookies and similar technologies may also contribute to broader insights when evaluated together with other information we hold within the Miele Group. These evaluations reveal how customers interact with our digital offerings, help us to identify trends and typical customer groups and support our legitimate interests in understanding and optimizing customer interactions (see section “Creating analyses and evaluations” in our Privacy Policy).

5. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR), You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

5.1 Facebook / Meta

On our website we use marketing cookie(s) provided and/or used by Meta, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook” or “Meta”).

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Meta may use the data they collect to personalize the content you see, such as your Feed and AI responses, in addition to ads. You may change the way Meta uses your data in the setting for “Activity from other businesses”.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

5.2 Google

As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found at https://www.google.com/privacy/ads/. The further details table contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

        5.2.1 Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

        5.2.2 Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

You can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

         5.2.3 Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

You can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

         5.2.4 Other Google Marketing Platform services (Campaign Manager 360, Display & Video 360, Search Ads 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). Campaign Manager 360 allows us to run ad campaigns and measure their performance. Display & Video 360 helps us manage display and video campaigns. Search Ads 360 is utilized to manage search campaigns across various search engines.  These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase. These cookies contain no personal information.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

5.3 Amobee Flextag & IDsync Pixel

We On our website, we use the services of Amobee, Inc.. Amobee’s advertising technology uses cookies that collect and/or use the following information: information about the device; the browser or application used; which and how many web pages have been viewed by a browser or application; search terms entered on our web page; referring and exit pages; the date and time an advertisement was viewed; browser or device-specific identifiers (such as mobile device advertising identifiers or your browser’s user agent string); and other similar information. In certain instances, Amobee may collect and match this information across devices, browsers, or applications through deterministic methods or statistical correlation for the purposes of identifying devices, browsers, or applications belonging to the same user and providing more relevant advertising. Amobee also obtains further information from third party data vendors.

Amobee also uses cookies to help it better understand the effectiveness of particular advertisements. For example, Amobee may use cookies to help evaluate how browsers or applications respond to advertisements or any content provided therein, or to help determine the site placement and context in which advertisements are displayed. Amobee’s cookies may also help control the number of times a browser or application is served an advertisement.

In addition, we use the ID Syncing (also known as cookie syncing or cookie matching) service of Amobee. This service enables us to use data to coordinate an advertising campaign across multiple publishing platforms and advertising service providers.

Amobee associates the above-mentioned data that it collects about a browser or device with a pseudonymous identifier known as an Amobee ID. Amobee uses ID Syncing (described below) to associate Amobee IDs with identifiers and data from us and further business partners in an effort to display relevant advertisements on a wider range of websites, apps and content.

5.4 Qualtrics

We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brandsurveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. For more information about Qualtrics LLC please visit www.qualtrics.com.

5.5 Pinterest Tag

Our website uses the remarketing and conversion tracking tag provided by Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland (“Pinterest”). With the Pinterest tag, we and/or Pinterest track visitors of our website as well as the actions a visitor take on our website after seeing our Pinterest ads. This helps us to measure how effective our Pinterest ads are. In this context, Pinterest will receive information, e.g. that you have visit our website or that you have clicked on our Pinterest ads. If you are a registered Pinterest user, Pinterest can match the aforementioned information with your account Pinterest account. Please find more information about Pinterest and the Pinterest Tag on the Pinterest website.

5.6 SaleCycle

We use SaleCycle Ltd, Office 2.01, PROTO Building, Baltic Business Quarter, Abbotts Hill, Gateshead, Tyne and Wear, NE8 3DF (SaleCycle). SaleCycle is a solution used to track use of the website in order to understand which products and services are of interest to you and to collect certain personal information such as name, email address, phone number, and a unique identifier associated with your device. This information is then used to assist you in the buying process including by contacting you from time to time (either by email or SMS) or to personalise advertising displayed to you online. For this purpose, we must use technologies named “Session storage” and “Local storage”, in particular, for identifying visitors and tracking their actions.

Please see the SaleCycle Service Privacy Notice for more details regarding the cookies used by SaleCycle on our website: https://www.salecycle.com/service-privacy-notice/.

5.7 Trade Desk Pixel

On our website, we use the Trade Desk Pixel and Trade Desk ID (TDID) cookies, provided by The Trade Desk Ltd, 10th floor, 1 Bartholomew Close, London EC1A 7BL, United Kingdom (“Trade Desk”). Trade Desk provides a technology that helps us with digital advertising by a Demand Side Platform (“DSP”).

The Trade Desk Pixel is a snippet of JavaScript code that allows us to track your activities on our website and facilitates digital advertising purposes. We use cookies and similar technologies, including Trade Desk cookies, to collect information about your browsing behavior and to recognize web browser profiles over time across websites. This information is processed for advertising purposes, including personalizing ads, delivering ads, limiting the number of times you see an ad, measuring the effectiveness of ads, reporting on ad campaigns, and maintaining ad transaction records.

Trade Desk collects and uses data, on our behalf, to ensure that the ads you see are relevant and to measure and report on their effectiveness. The platform uses data to produce a mapping of devices that might be related to each other. This means that they might be used by the same person or by people within the same household. This helps us to better target and measure our campaigns, as well as to limit the number of times the same person or household sees an ad.

Trade Desk may collect and process pseudonymous data, on our behalf, about users, households, devices and ads and where they are shown, including unique cookie identifiers, device advertising identifiers, pseudonymous identifiers derived from email addresses or phone numbers, IP addresses, interest and demographic information stored and/or used on the platform, interest and demographic information they create or infer, other information about browsers and devices such as type, version and settings, location information based on IP address or other types of information that may include precise geolocation information (i.e. latitude and longitude coordinates, if provided), hashed email addresses, and other identifying information or information derived from such data.

The data transmitted by us is retained by Trade Desk in a pseudonymized manner for up to 18 months. After 18 months (often sooner), the data is de-identified or aggregated and stored for up to 3 additional years.

Trade Desk acts as a data processor and we act as the controller in accordance with the GDPR.

The processing of your personal data is based on your consent pursuant to Article 6(1)(a) GDPR.

For more information about how Trade Desk processes your personal data, please refer to Trade Desk’s Privacy Policy: https://www.thetradedesk.com/us/privacy

You can manage your advertising preferences and opt out of interest-based advertising by Trade Desk here: https://www.adsrvr.org/

For detailed information on cookies and similar technologies used by TradeDesk please see the table at the bottom of the page.

6. Bloomreach Engagement

We use the Bloomreach Engagement solution from the provider BloomReach, Inc., 82 Pioneer Way Mountain View, CA 94041, USA on our website for personalized advertisement. Through the use of cookies and other tracking technologies, we collect information about your user behaviour on the website. The cookies contain a specific ID and can thus be assigned to your user profile. We save the information collected via the cookies - insofar as we are entitled to do so on the basis of a separate consent - to your user profile (personal) in order to better tailor the content that we display to you via various channels (website, app, etc.) to your personal interests. In this context, we collect the following usage data:

 •    Viewed products (incl. product category);

•     Products in the shopping cart;

•     Registration;

•     Login;

•     Newsletter subscription;

•     Checkout;

•     Respected product information (e.g. energy label);

•     Viewed product data sheet; and

•     Updating the wish list.

We only link this usage data to your (personal) user profile if you have separately consented to this. Otherwise, this data will not be linked to your (personal) user profile, but will only be processed without a corresponding link in order to display interest-related online advertising.

It is possible that your data will be processed outside the European Union. In this case, we take all necessary measures within the meaning of Article 46(2) of the GDPR to protect your data, for example by concluding the EU standard contractual clauses for the transfer of data between the EU and non-EU countries. You can access the EU standard contractual clauses here Standard Contractual Clauses (SCC) | European Commission (europa.eu).

We store this information (extended personalization) for this purpose for 2 years. The legal basis for this processing is your consent.

7. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

8. To get further information

If you have any questions or comments about this Cookie Policy, contact us at itsupport@miele.com.au.